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Procure AI

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Transparent International Medical Travel

Medwell

Simplifying medical travel, empowering patient choice.

Timeline

6 Months

Role

UX — research, interaction design, prototyping, validation, handoff for the end‑to‑end FMEA experience.

Tools

Balsamiq

Figma

After effects

My Impact

Turn fragmented medical travel into seamless clarity — measured in transparent pricing, unified logistics, and trusted care connections. This positions Medwell as a driver of confidence and resilience in international healthcare journeys.

45%

45%

Reduction in Hidden Costs

4x

4x

Continuity of Care Across Borders

70%

70%

Increase in Patient Confidence Identification

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Glimpes of Procurement in browser

Context

Most medical tourism platforms today scatter critical information across multiple sites and intermediaries, leaving patients anxious and overwhelmed.

Even modern booking portals struggle to deliver trust, transparency, and human reassurance for individuals navigating cross‑border healthcare.

By reducing cognitive overload and embedding trust‑by‑design principles, I made medical travel not just manageable — but empowering and humane.

Medwell integrates transparent pricing, unified logistics, and 24/7 care coordination, turning vulnerability into a seamless, guided journey.

What We’re Solving

Users aren’t asking for more features

— they’re asking for clarity, trust, and human reassurance in their medical journey.

Pricing Black Box

Hidden fees and unclear doctor experience make patients feel scammed.

Logistics Fragmentation

Patients juggle visas, flights, hotels, and hospital bookings across multiple sites.

Isolation & Vulnerability

Waking up post‑surgery in a foreign country with no one to call is terrifying.

Continuity of Care Disconnect

Medical history is siloed between home doctors, Indian surgeons, and post‑return care.

Cultural & Language Penalty

Daily stress comes from communication gaps with nurses, pharmacies, and local norms.

Highlights

Capture user preferences in under 45 seconds with frictionless onboarding.

Patients were exhausted by 20-question intake forms; applying an Adaptive UI instantly personalizes visual density and tone, reducing cognitive load from the very first tap.

Convert medical jargon and route symptoms safely with Smart Triage.

Open-ended chatbots caused clinical anxiety; using Bounded AI strictly for 6th-grade level translation and symptom routing built deep trust without crossing legal diagnostic boundaries.

Log daily pills dynamically with interactive visual recovery timelines.

Static medication lists led to massive non-compliance; utilizing Habit Loop Formation and satisfying micro-interactions drove daily retention and adherence.

Scroll for more detailed process

Scroll for more detailed process

Insights

We found that medical tourism platforms weren’t failing because of missing features — they were failing patients with opacity, fragmentation, and isolation. International patients struggled to see costs clearly, coordinate logistics seamlessly, and feel supported emotionally throughout their journey.

From scattered websites into a unified, human‑centered flow, Medwell gives patients clarity, trust, and control. As the UX designer, my impact was in reducing cognitive load, embedding Trust‑by‑Design principles, and making medical travel not just manageable — but empowering and humane.

38%

Fear hidden costs most

32%

Demand free video consults before booking

28%

Require multi‑language support

Trust & Transparency

Low

Low

Mid

Mid

High

High

Digital Experience

Vaidam Health

MediGence

Qonaq AI

IndiCure

1.9 /5

Satisfaction with post‑care follow‑up (weakest link today)

Show me a real person. Not a chatbot. I want to see the face of the person who will pick me up at the airport, and I want their phone number.

Grace

Nairobi

Problem and solution

Turning Challenges into streamlined solution

Layer

Travel planner

Curated and Verified

Unifies Visa, Flights and Hospitals into One Streamlined flow.

24/7 Care Buddy

Transparent

Eliminates surprises, verifies providers and provides constant human support.

Medwell — Trust‑by‑Design, Seamless Journeys, Lifetime Continuity

Medwell — Trust‑by‑Design, Seamless Journeys, Lifetime Continuity

Solution

Ideation

[Navbar]

Final Design

Visualizing the Experience

Learnings

Struggles turned into outcomes, and outcomes into lessons — making me a better UX designer with sharper instincts for clarity, trust, and impact.

Trust Drives Conversion

Aggressive sales funnels fail in high-stakes healthcare. Transparent costs and empathetic "soft handoffs" are the true drivers of user retention.

Design for High-Stress States

Anxious, recovering patients require extreme accessibility—large touch targets, high contrast, and zero clinical jargon

Progressive Disclosure Cures Paralysis

Chunking massive medical bills and complex logistics into bite-sized steps replaces cognitive overload with user momentum.

Service Design Crosses the Screen

Great UX orchestrates real-world logistics, seamlessly mapping physical constraints (like wheelchair access and caregivers) directly into the interface.

Get in touch

Want to work on something together? Just want to chat?
Hit me up.

Thanks for coming by.

See you around.

©2022—2026

/Vignesh Muthu

Get in touch

Want to work on something together? Just want to chat?
Hit me up.

Thanks for coming by.

See you around.

©2022—2026

/Vignesh Muthu